Our team develops tools, systems, content and ideas that can engage and unfold over numerous platforms.

We believe in leveraging our strengths to focus on highly-commercial projects and properties with global brand appeal and extensible franchise potential.

We have known and worked with each other for years. Each highly regarded in their own field, we bring our collective acumen into focus on unique and emerging issues in Healthcare & Medical, Tech, Arts & Entertainment, Nonprofit, Hospitality and Urban Sustainability industries.

Selena Scola

Selena Scola

Founder of By Imagination

Health & Medical, Tech, Entertainment, Urban Sustainability, and  Hospitality Industries

Selena is the founder of By Imagination with 15 years’ experience operating an independent consulting firm. She has helped startups and global brands in the Arts & Entertainment, Health, Hospitality, and Sustainability industries to lay the foundation for success.
Her current research efforts focus on the social, economic, and ethical impacts of emerging technologies such as artificial intelligence (AI), machine learning (ML) analytics, virtual reality (VR), an augmented reality (AR).
Selena is a member of the IEEE, IAPP, and SAG-AFTRA.
Beth Silver

Beth Silver

Managing Director at

Small Business & Education 

Beth has 20+ years’ of experience consulting in sectors of the K-12 education community and small businesses development.
Her clients include privately held and public businesses (1-1000+ employees) in the profit and nonprofit space, educational institutions, STEAM programs, and analytics companies.
She also works with entities looking to enhance their services to children with special needs and assists families looking for the right path for their child.
Adam Rifkin

Adam Rifkin

Director, Screenwriter, Producer, Actor

Arts & Entertainment Industries

Adam Rifkin is a director, screenwriter, actor and producer with an eclectic career that has spanned 30+ years’.
He’s the screenwriter responsible for family-friendly movies like Underdog for Walt Disney Studios, Zoom, starring Tim Allen and two films for DreamWorks: MouseHunt and Small Soldiers.
Adam also directed a slew of cult classics including The Dark Backward, Detroit Rock City featuring KISS, The Chase starring Charlie Sheen, the award winning drama LOOK and the shocking Shooting The Warwicks.


Urban Sustainability

Urban Sustainability & CSR

Rubbish empowers neighborhoods to tackle litter at the local level by utilizing data science. Their iOS app and eye catching, patent pending, rubbish beam photographs and categorizes liter by litter type and location allowing them build maps of litter trends to implement solutions and create litter free communities.
Their mission is to build stronger, healthier communities with less trash, more beautiful streets, and happier residents.