Selena is the founder of By Imagination with 15 years’ experience operating an independent consulting firm. Acquiring new skills through research and problem-solving rank high on her list of favorite activities. Her research efforts focus on the social, economic, and ethical impacts of emerging technologies such as artificial intelligence (AI), machine learning (ML) analytics, virtual reality (VR), an augmented reality (AR). As we continue to develop technologies that move us into an ever-expanding human machine economy, enhancing our lives in industry and society, it’s imperative that we address the problems of today and not empower them more by blindly building them into the infrastructures of our future.


Technical Arts & Entertainment 

Founded by Selena Scola in 2010
Vegan Kitchen TV is an eco-conscious entertainment and news site with a focus on environmental food sourcing, the protection of biodiversity, and climate change. We promote growth within a circular economy by supporting entrepreneurs and businesses that design systems with the health of our Earth and environment in mind. Practice compassion, celebrate human creativity, and embrace diversity. 

College Work-Study Program for Technical Arts:

  • VKTV was part of TISCH NYU college work-study program in 2012 for our work with the emerging technology of live and interactive Internet streaming. 


  • Vegan Kitchen TV was awarded ‘Best Environmental Food Sourcing & Biodiversity News Platform 2019’ by 2019 Fitness and Nutrition Awards hosted by GHP News.


  • The Bold Italic
  • VegNews
  • vegansaurus!
  • Patxi’s Pizza 

Live and Interactive Episodes Hosted At:  

  • Ike’s Place SFSU, San Francisco, CA
  • Cafe Gratitude Central Production Kitchen, San Francisco, CA
  • Patxi’s Pizza Fillmore location, San Francisco, CA
“All good things must come to an end” – Chaucer. Thank you for being a part of our adventures over the last decade! Vegan Kitchen TV signing off – 2020
Founded by Selena Scola, Howard Wong, and curated by Betty Bigas
The gallery showcases a new artist every month with a combination of fine art and multimedia.  Art workshops are conducted by Rachel Znerold, donation-based yoga taught and managed by Laughing Lotus Yoga graduate Stephanie Stolorow. 17&Hoff borders the famous Clarion Alley featuring a block-long alley filled with an ever changing array of murals.


Emin Israfil
CEO at Rubbish

Selena has come to the rescue time and time again as a volunteer for Rubbish. She is astute, results driven, brand focused, creative, and friendly. Rubbish has benefited greatly from her feedback in the areas of AI/ML strategy, user acceptance testing (UAT), and beta-testing for our Rubbish iOS app & IoT Rubbish beam. She’s an effective community organizer who has helped us coordinate over a 50 cleanups in the Bay Area. Lastly, Selena has been an early advocate of Rubbish and we’re very happy that she cares as much about sustainability as we do! #lovewhereyoulive

Michael Hemmerich
Managing Director at Cameron Wealth Management, LLC

Selena has done a remarkable job of creating, managing, and promoting an exceptional marketing effort for my investment management firm. Not only did she focus on the technical and creative aspects, but perhaps what was most impressive was how she brought her incredible networking abilities to enhance my business. That was an aspect that I really had not even considered when I first engaged her expertise. Truly, I would say that because of Selena and how she has aggressively and effectively promoted my business, my asset base grew by more than 50% from what I projected for the last two years. Selena has been absolutely essential to me, and I will continue and am thrilled to work with this articulate, professional, and wonderful individual in the future.
Wendy Hu
Creative Director at VISUAL CONDUCTOR/Experiential Design Studio
Selena is a marketing guru! She consulted for my client Rate Mom’s Nursing Home, where she provided her expertise and skills as Marketing and Communications Manager for a crowdfunding campaign. Selena helped us develop compelling digital marketing strategy that aligns with the brand. She also effectively managed social media and worked on content creation, campaign writing and analytics.
In addition, Selena is a client of mine and hired me for art direction/design work through her company ByImagination. We collaborated on marketing materials for various projects. While she has a clear vision of what she wants to achieve, Selena respects my creative input and together, we always create very dynamic work.
Overall, Selena is talented, a people person, go-getter and results-driven; we’ve persevered late nights to meet tight deadlines.
Howard Wong
By Imagination has built the majority of AOIN’s online follower base and social media content. She takes great photos and video. We’ve incorporated them into our corporate portfolio. Selena’s ability to connect with and build relationships with people has been key for outreach to our fans and connecting with headline talent at our events. AOIN has immensely benefited from Selena’s work and she’s a pleasure to work with.
Beth Silver
Outsourced Small Business CMO & Target Advocate: Empowering your small business
Working with Selena is amazing. Her understanding of crowdfunding combined with marketing and social media enables her to truly be a partner to her clients and others in the field. I can’t wait to work with her again!
Kristin Slye
Brand Strategist + Writer at Slye Marketing
Selena is a social media whiz – especially Twitter. She had a deep and thorough understanding of how to attract and keep followers with compelling content. She cares about doing a great job, asks all the right questions, and is an absolute pleasure to work with.
Julia Russotti
Co Owner at Creative Prosperity Alliance
VeganKitchenTV supported our PopUp Kitchen – Bomb Vegan Brunch back in 2010. Selena’s support helped us reach a wide segment of the Bay Area Vegan Community, creating a wildly successful event.
Eric Tyrone Brown
Web Developer and founder of Mindful Sol
Selena brings her fun and insightful personality to her show VeganKitchen.TV. It’s entertaining, educational and real. I’ve worked along side Selena as co-working spaces as well as a guest on the show. Selena is a delight to be around and anything she does transmits her qualities.
Jeff Whitmore
Founder/President Public Works SF      Co-Founder/President The Midway
Selena has been a great addition helping us to gain a much stronger presence in the Twitter and social media world.
Paul Midgen
VP Engineering at 250ok
Selena was instrumental in driving up attendance at the Public Works events where Angry Man Eats was hired as a food vendor. As opposed to pre-paid catering gigs where there’s really no risk in terms cost recovery, absolutely all bets are off at vending gigs – if nobody shows up, you make no money.
Selena’s knowledge of our product and her ability to reach a large audience and get folks interested in our events helped ensure they were successful every time.
It also doesn’t hurt that she’s friendly, responsive, and just generally great to work with. I’d definitely work with her again.
Aaron Wessels
Point-Bl_nk Communications
Selena’s work has been useful to our research efforts. She helped us understand the social media landscape and the key players. She is eager to learn and is always identifying potential opportunities.